Preliminary Injunction Issued in the Sora “Cameo” Trademark Dispute: What It Signals for AI Product Strategy
This article analyzes the preliminary injunction issued in Baron App, Inc. d/b/a Cameo v. OpenAI, Inc., explaining how the court applied traditional trademark doctrine to a feature-level brand name within an AI product and what the ruling signals for AI companies developing consumer-facing tools in adjacent digital markets.