M&A in the New Era: Why IP, Data & Brand Assets Are Leading Deal Value
In today’s market, intangible assets like IP, proprietary data, and brand reputation have overtaken physical assets as the foundation of enterprise value.
brand value
Brand Wars: Why Trademarks Are the True Battleground in Entertainment M&A
In entertainment and fashion deals, trademarks often outweigh every other asset on the table. As cases like Adidas v. Kanye and Nike v. StockX show, brand strength—and the goodwill it carries—can determine whether a transaction creates lasting value or collapses under risk.