This article explains why traditional trademark clearance processes are no longer sufficient in an AI-driven environment, outlining how AI-generated branding, multilingual risk, and feature-level naming are reshaping how businesses must evaluate trademark availability and risk.
This article explores the trademark history and legal structure behind “March Madness®,” explaining how shared rights, licensing frameworks, and layered brand protections shape one of the most recognized events in sports—and what businesses should understand about trademark use, commercialization, and enforcement.
This article examines the Federal Circuit’s decision in In re Vetements Group AG, explaining how the doctrine of foreign equivalents affects trademark protection when a brand name translates directly into a generic term for the goods being sold, and what businesses should consider when developing multilingual brand strategies.