Trademark

October 30, 2025

When Design Becomes Destiny: What Smucker v. Trader Joe’s Reveals About Brand Protection in the Age of Lookalikes

Jay Kotzker IP, Trademark brand protection, consumer products, CPG, design law, intellectual property, Litigation, packaging design, trade dress, Trademark, trademark infringement

In a high-profile lawsuit, The J.M. Smucker Company accuses Trader Joe’s of copying the design of its iconic Uncrustables sandwiches. Beyond questions of trademark and trade dress, the case underscores how shape, color, and texture are now integral to brand identity. For companies in fast-moving consumer markets, the dispute is a reminder that legal foresight in design protection isn’t optional—it’s strategic. Holon Law Partners helps brands anticipate these challenges, safeguard their creative assets, and align intellectual property strategy with growth.

September 30, 2025

Brand Wars: Why Trademarks Are the True Battleground in Entertainment M&A

admin Business Law, Copyright, Trademark Adidas Yeezy, brand protection, brand value, celebrity brands, Entertainment Law, fashion law, Holon Law Partners, intellectual property, IP due diligence, mergers and acquisitions, Nike StockX, trademarks

In entertainment and fashion deals, trademarks often outweigh every other asset on the table. As cases like Adidas v. Kanye and Nike v. StockX show, brand strength—and the goodwill it carries—can determine whether a transaction creates lasting value or collapses under risk.

August 26, 2025

Fake Signatures, Real Consequences: The USPTO Just Proved Our Point

C. Nicole Gaither IP, Trademark forged signatures, Holon Law, intellectual property, sanctions, trademark law, USPTO

The USPTO has sanctioned mass trademark filers for forged signatures and rule violations, putting over 52,000 applications at risk—showing why shortcuts can cost brand owners dearly.

August 14, 2025

When “Kist” Meets “Sunkist”: Federal Circuit Reverses TTAB in Key Beverage Trademark Dispute

Jay Kotzker Business Law, Trademark beverage industry, brand protection, consumer products, Federal Circuit, likelihood of confusion, trademark law

The Federal Circuit reversed the TTAB and sided with Sunkist, finding that “KIST” for sodas was likely to cause confusion with the iconic “SUNKIST” mark, thereby reinforcing broad protections for established brands.

https://youtube.com/watch?v=nrJtHemSPW4

July 25, 2024

Olympic Rings in the Courtroom: USOC Takes onPrime Hydration Over Famous Trademarks

Jay Kotzker Business Law, IP, Licensing, News, Trademark IP, Olympics, Trademark, USOC

The United States Olympic & Paralympic Committee (“USOC”) recently filed a lawsuit in Colorado District Court against Prime Hydration LLC, a sports beverage company co-founded by social media influencer and wrestler Logan Paul.

trademark attorney speaking to a client about trademarks and IP laws

June 17, 2024

Can A Trademark Be Sold Or Transferred To Another Business?

Holon Law Partners Business Law, Entertainment Law, IP, Licensing, Trademark Business, Trademark

https://youtube.com/watch?v=nrJtHemSPW4

April 17, 2024

Palworld and the Potential Copyright Conundrum

Daphne Benford-Smith AI, Copyright, Entertainment Law, Trademark Copyright, gaming, IP, Trademark

In the vast and dynamic world of video games, where pixels and code weave intricate narratives, a curious phenomenon has emerged.

https://youtube.com/watch?v=nrJtHemSPW4

April 3, 2024

Blazing a Trail or Going Up in Smoke? BBK v. CCA and the Evolving Trademark Terrain for Cannabis Companies

Jay Kotzker Business Law, Cannabis Law, Corporations, IP, Trademark Cannabis, IP, Trademark

The Arizona District Court was tasked with determining if CCA’s use infringed on BBK’s trademark and whether CCA had a bona fide intent to use its mark in commerce.

https://youtube.com/watch?v=nrJtHemSPW4

February 8, 2024

How Can An IP Lawyer Help An Athlete Or Entertainer?

Holon Law Partners Business Law, Endorsements, Entertainment Law, IP, Licensing, Music Licensing, Trademark Entertainment Law, IP, NIL

An intellectual property (IP) entertainment lawyer can assist athletes, entertainers, and creative professionals. As skilled professionals in IP law, entertainment lawyers help clients protect, manage, and profit from their creative works and persona. This blog post will explore how an IP entertainment lawyer can help with trademark and copyright registration, licensing agreements, publicity rights management, and resolving IP disputes.

https://youtube.com/watch?v=nrJtHemSPW4

February 6, 2024

Is Franchising Right for Me? A Legal Perspective

Craig Yaris Business Law, Corporations, Franchising, Trademark Business, Corporate, Franchising

Franchising is a popular business model that has enabled countless entrepreneurs to start businesses by leveraging established brands and proven operational systems. However, the decision to invest in a franchise should not be taken lightly, as it involves significant legal and financial considerations. This blog post aims to shed light […]