This post explains how traditional trademark principles continue to apply in Web3, AI, and metaverse environments, highlighting where the law remains settled, where it is evolving, and how brand owners can proactively manage trademark risk as digital goods, AI-generated content, and virtual marketplaces become core business channels.
In a high-profile lawsuit, The J.M. Smucker Company accuses Trader Joe’s of copying the design of its iconic Uncrustables sandwiches. Beyond questions of trademark and trade dress, the case underscores how shape, color, and texture are now integral to brand identity. For companies in fast-moving consumer markets, the dispute is a reminder that legal foresight in design protection isn’t optional—it’s strategic. Holon Law Partners helps brands anticipate these challenges, safeguard their creative assets, and align intellectual property strategy with growth.
In today’s market, intangible assets like IP, proprietary data, and brand reputation have overtaken physical assets as the foundation of enterprise value.
A federal judge’s groundbreaking ruling in PleasrDAO v. Shkreli suggests that exclusivity itself — not just formulas or code — can qualify as a trade secret. This landmark decision could reshape how businesses and creators protect and monetize confidential or limited-access content.
Artificial intelligence platforms promise speed and creativity—but often at the cost of your rights. Before clicking “I agree,” it’s essential to understand how Terms of Service and End-User License Agreements may strip you of valuable intellectual property protections.
The USPTO has sanctioned mass trademark filers for forged signatures and rule violations, putting over 52,000 applications at risk—showing why shortcuts can cost brand owners dearly.
In the ever-dramatic world of music, where beats drop and egos clash, we now have a new contender in the ongoing Drake and Kendrick Lamar beef: Artificial Intelligence (AI).
Despite cannabis still being classified as a Schedule I controlled substance under federal law, recent legislative changes have paved the way for limited cannabis trademarks in the United States.
Greetings, fellow gamers and legal enthusiasts! Daphne Benford-Smith here, your friendly neighborhood attorney specializing in video game law at Holon Law Partners. Today, we’re diving into the thrilling saga of the Federal Trade Commission (FTC) versus Epic Games, a case that has sent shockwaves through the gaming industry and beyond. Grab your popcorn, because this is an epic tale you won’t want to miss!
This month, a jury will decide, for the first time, whether the use of copyright-protected material in the development of an artificial intelligence (AI) platform violates copyright law.